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Avid Technology & Metadata
Metadata is quickly becoming an essential component of TV programming. From closed captioning and subtitling information to interactive TV content and converging media assets, there's a growing need to embed many different types of ancillary data within standard video and audio content

Avid MetaSync
Avid's new patent-pending MetaSync technology allows users to synchronize virtually any kind of metadata with video and audio content during the postproduction process. The MetaSync feature is now standard within Windows-based versions of Avid Symphony 4.0, Media Composer 11.0, Film Composer 11.0, Media Station XL 11.0, Avid Xpress 5.0, and NewsCutter 3.0 products. Avid's new MetaSync technology enables postproduction professionals to tap into new revenue streams such as closed captioning, subtitle text insertion, digital rights management, and interactive TV content as well as new "converging media" such as motion simulation rides, movie theatre effects, internet devices, and interactive toys. All of these applications can be made to react to triggers embedded within standard film, video and TV content. As long as a file type or process can be represented in the appropriate XML format, it can now be imported into Avid editing systems using the MetaSync feature and synchronized with video and audio. In the timeline, pointers to the original file can be positioned, trimmed and edited just like video and audio clips. The file can then be launched in its original format from directly within the Avid system to be viewed or updated, and any changes made are instantly reflected in the timeline and bin.

Avid MetaSync Avid Technology & Metadata Metadata is quickly becoming an essential component of TV programming. From closed captioning and subtitling information to interactive TV content and converging media assets, there's a growing need to embed many different types of ancillary data within standard video and audio content. Avid MetaSync? Avid's new patent-pending MetaSync technology allows users to synchronize virtually any kind of metadata with video and audio content during the postproduction process. The MetaSync feature is now standard within Windows-based versions of Avid Symphony 4.0, Media Composer 11.0, Film Composer 11.0, Media Station XL 11.0, Avid Xpress 5.0, and NewsCutter 3.0 products. Avid's new MetaSync technology enables postproduction professionals to tap into new revenue streams such as closed captioning, subtitle text insertion, digital rights management, and interactive TV content as well as new "converging media" such as motion simulation rides, movie theatre effects, internet devices, and interactive toys. All of these applications can be made to react to triggers embedded within standard film, video and TV content. As long as a file type or process can be represented in the appropriate XML format, it can now be imported into Avid editing systems using the MetaSync feature and synchronized with video and audio. In the timeline, pointers to the original file can be positioned, trimmed and edited just like video and audio clips. The file can then be launched in its original format from directly within the Avid system to be viewed or updated, and any changes made are instantly reflected in the timeline and bin. Avid MetaSync Workflow In today's typical scenario, one team will work on a show's narrative content while a separate team works on the metadata elements of a program in a remote location, often at a different time altogether. Using the MetaSync feature, the Avid Editor, linked to a LAN or WAN, can now edit metadata directly into the program while it's under development. This allows the Editor to provide real-time feedback to the metadata content developers during the postproduction process. Using the MetaSync refresh capabilities, the Avid Editor can update the metadata content within a show as it's being refined. This allows the Editor to suggest changes based on how well this data is working within the actual video and audio elements of the program. The end result is higher quality programming with metadata elements more finely integrated with standard video and audio content.

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